The bachelor of business administration in marketing (international program) is the result of a collaboration between ho chi minh city university of industry and trade (huit) and shinawatra university, thailand (siu). this is a 100% english-taught program designed according to international standards with a strong practical orientation, helping students become ready for the global business environment.

  • degree: bachelor of business administration (marketing) – b.b.a. (marketing)
  • duration: 3 years
  • total credits: 132 credits
  • language of instruction: english

Training objectives

  • provide foundational and advanced knowledge in modern marketing
  • enhance professional english skills for international integration
  • develop strategic thinking, creativity, and market analysis skills
  • strengthen management abilities, teamwork, and communication skills
  • promote entrepreneurial mindset and application of digital marketing technologies
  • build a strong academic foundation for postgraduate studies in vietnam or abroad

Program structure

🔹 foundational knowledge:

  • principles of marketing, management, finance
  • microeconomics, macroeconomics
  • academic english, essay writing, and presentation skills
  • leadership skills, critical thinking, and work management

🔹 major-specific knowledge:

  • consumer behavior
  • sales and retail management
  • services marketing, digital marketing
  • international marketing, marketing research
  • integrated marketing communications
  • practical marketing projects (project 1 & 2)

🔹 internship & graduation:

  • internship at enterprises
  • marketing thesis or graduation project

Career opportunities

after graduation, students can work as:

  • marketing specialists in domestic and international companies
  • brand and communication officers
  • digital marketing executives
  • market and consumer behavior analysts
  • product, sales, and service marketing managers
  • professionals in advertising agencies and startups
  • entrepreneurs in e-commerce and online business
  • continue master’s studies at international universities

Program highlights

  • study with international lecturers and updated curricula
  • comprehensive development: language – skills – expertise – attitude
  • modern learning environment with extracurricular and real-world practice
  • opportunities for exchange or transfer to partner university (siu – thailand)