On April 3, 2025, an intensive workshop titled "Essential Skills for Marketing & E-commerce Students" was held at the Grand Hall of the Ho Chi Minh City University of Industry and Trade (HUIT). This event was part of the "2025 Career & Innovative Entrepreneurship Week," aimed at providing students with a practical outlook on their future careers. It encouraged them to proactively seek job opportunities and focus on self-development while still in university to build suitable study and training plans. Additionally, the workshop helped students directly connect with employers, narrowing the gap between academia and the labor market.

The workshop featured leading experts in the fields of Marketing and E-commerce: Ms. Quach Ai Ngan - Vice Manager of Communications & Marketing at TiPhu Fashion Company and Media Development Manager for Linh Chi Sach 686; MSc. Nguyen Chi Tien - Co-Founder of Linh Chi Sach 686; and Mr. Pham Van Vuong - Founder & CEO of Sustainable Business Development Advisory Co., Ltd. 

Representing the Ho Chi Minh City University of Industry and Trade was Assoc. Prof. Dr. Dang Xuan Cuong - Deputy Director of the Center for Innovation & Entrepreneurship, along with over 300 students passionate about Marketing and E-commerce.

Speaking at the workshop, Assoc.  He affirmed that these are not only rapidly growing industries but also key pillars in business strategy. Furthermore, he encouraged students to continuously learn, upgrade their skills, and leverage technology to create breakthrough values in these fields.

Prof. Dr. Phan Xuan Cuong emphasized the vital role of Marketing and E-commerce in the digital age.

 At the workshop, the guest speakers shared highly valuable insights, helping students better understand the labor market, development trends, and crucial skills for success. Topics focused on building and developing digital media channels, seizing opportunities in e-commerce, and applying multi-channel marketing strategies to optimize business performance. Through practical sharing and expert experience, students gained not only professional knowledge but also a creative mindset and the ability to adapt to market changes. Through real-world insights and expertise shared by industry leaders, students have not only gained specialized knowledge but have also been equipped with a creative mindset.

Practical Experiences and Creative Mindsets: A Deep Dive into Marketing and E-commerce at HUIT

Presented on the topic “6 Steps to Building a Million-View Media Channel.” She shared the secrets to constructing an effective media presence, from conducting market research and creating content to optimizing engagement. This is a vital skill that helps students better navigate personal branding and content development across digital platforms.

Ms. Quach Ai Ngan—Deputy Manager of Communication & Marketing at TiPhu Fashion and Communication Development Manager for Linh Chi Sach 686

Addressing the question “Is E-commerce Still a Fertile Ground?” Analyzed the current landscape of the industry. He highlighted both the opportunities and the challenges that businesses must face to achieve sustainable growth. His insights provided students with a realistic view of the e-commerce market and guidance on how to seize opportunities for entrepreneurship or career advancement.

Mr. Nguyen Chi Tien (MSc), Co-Founder of Linh Chi Sach 686

Ltd.—delivered a comprehensive look at “Omnichannel Marketing Strategy.” He discussed how to approach customers across multiple platforms, optimize sales performance, and enhance user experience. This strategy is essential for businesses to survive and thrive in today’s modern business environment, making it a crucial skill for any aspiring marketing professional.

Mr. Pham Van Vương—Founder & CEO of Sustainable Business Development Advisory Co.

Brought forward thought-provoking questions and valuable advice. Beyond having their career-related concerns addressed, students were deeply inspired by the speakers' personal success stories.

The direct interaction between the speakers and HUIT students 

The workshop went beyond theoretical knowledge, offering students the chance to practice essential industry skills. These practical lessons helped them understand market trends and how to apply them to their future careers.

By fostering a strong connection between the university, businesses, and students, the program has not only shared knowledge but also opened up clear career paths and future opportunities for young talents in the Marketing and E-commerce sectors.