On September 25, 2026, Ho Chi Minh City University of Industry and Trade (HUIT) hosted a cooperation signing ceremony with Duoc Co Hoa Co., Ltd. (DCH), marking the beginning of a collaborative initiative focused on digital business skills training, livestream sales practice, and digital transformation in local communities.

The ceremony was attended by representatives from Duoc Co Hoa Co., Ltd., including Ms. Pham Thi Hoai – Chairwoman of the Board of Directors, and Ms. Do Thu Trang – General Director, together with members of the company’s Content Creation, Marketing, and Media teams. Representing HUIT were Assoc. Prof. Dr. Nguyen Xuan Hoan – Rector of HUIT; Assoc. Prof. Dr. Nguyen Van It – Dean of the Faculty of Commerce; Dr. Mai Hong Cong – Deputy Head of the Department of Academic Affairs; Dr. Nguyen Hong Vu – Dean of the Faculty of Information Technology and Director of the Institute of Digital Transformation; M.A. Nguyen Thi Anh Thu – Deputy Head of the Department of Science and Technology; and M.A. Ho Van Luc – Digital Transformation Specialist, along with faculty members and university staff.

Overview of the cooperation signing ceremony between Ho Chi Minh City University of Industry and Trade and Duoc Co Hoa Co., Ltd.

Speaking at the ceremony, Assoc. Prof. Dr. Nguyen Xuan Hoan – Rector of Ho Chi Minh City University of Industry and Trade, outlined the university’s orientation for cooperation with Duoc Co Hoa Co., Ltd. in the coming period, emphasizing the complementary strengths of both sides in training, professional expertise, digital transformation, and human resource development. HUIT aims to strengthen the connection between education and real-world practice, providing learners with opportunities to access, experience, and develop practical skills in digital business, e-commerce, and livestream sales.

Assoc. Prof. Dr. Nguyen Xuan Hoan – Rector of HUIT, delivering remarks on the university–business cooperation orientation

Following the opening remarks, Dr. Nguyen Hong Vu – Dean of the Faculty of Information Technology and Director of the Institute of Digital Transformation, introduced the proposed direction for implementing training programs in digital business skills, livestream sales practice, and digital transformation initiatives in local communities. The program will combine theoretical knowledge with hands-on practice, covering content development, product promotion, livestreaming, online sales, customer care, and performance evaluation. The two parties also plan to connect practical training activities with actual products from household businesses, cooperatives, enterprises, and OCOP producers, thereby contributing to product promotion, market access, and business development in the digital environment.

Dr. Nguyen Hong Vu – Dean of the Faculty of Information Technology and Director of the Institute of Digital Transformation, sharing the orientation for digital business skills training and digital transformation

Under the Memorandum of Understanding (MoU), the two parties will cooperate in recruiting participants, providing training, and developing skills in digital business, e-commerce, and livestream sales, targeting a wide range of groups, including local residents, farmers, household businesses, cooperatives, small and medium-sized enterprises, OCOP producers, young people, and university students.

The program is designed to integrate training with practical application, focusing on brand building, digital content development, online sales, livestream scripting and operations, product presentation, customer engagement, and sales performance evaluation.  In addition to training activities, HUIT and DCH plan to collaborate on digital transformation initiatives at the local level, supporting residents, cooperatives, household businesses, and OCOP producers in accessing e-commerce ```